Rogueish

This logic is missed by, e.g., Lakoff (1996), who struggles to understand why, in contemporary conservative political movements, free market ideals align with social conservatism. Lakoff attempts to explain this in terms of the dominance of specific sorts of family metaphors – which begs the question of why such metaphors are dominant. This puzzle begins to make more sense when we consider that, historically, both the market and the family were intuitively aligned with “nature” in classical political economy – understood as phenomena that apparently arise and organise themselves in the absence of conscious political action. The challenge is to understand this intuitive alignment in practical terms, grasping the aspects of contemporary social experience that render this alignment experientially plausible, rather than understanding it, as Lakoff does, idealistically.

― Nicole Pepperell, Disassembling Capital, 11.