Rogueish

The ASA said the TV campaign appeared in 2011 meaning viewers would assume the celebrity continued to benefit from using Proactiv, when in fact they had used it at least a year ago, and in some instances several years ago.

Should we abolish the ASA? I mean, who thinks that celebrity endorsements in ads are intended to be true? And do we want a regulatory body encouraging this kind of gullibility? I guess it’s no surprise that the advertising industry supports the ASA (although I will say, when I first moved to the US, I was kind of stunned by the level of straightforward lying in the ads here).