Rogueish

I was somehow unaware that Taylor Swift had released a video for her new single; she’s basically full-on trolling now, it’s pretty awesome. I’m wondering about the semiotics of her glasses; back in the “You Belong With Me” video she wore hipster-nerd glasses to signify “nerd”; now I guess she’s wearing them to signify “hipster”? I mean the whole aesthetic of the video is kind of Wes Anderson hipster-retro; is this due to a change in the cultural significance of these kinds of reference points, or a change in Swift’s audience, or what (there’s a whole country music tradition of referencing to dismiss hipster/urban/coastal fashion in music videos). On the other hand, Swift’s air-quote sarcasm about her boyfriend’s emotional processing are kind of in line with the “just butch enough” style Robin James identifies in the “You Belong With Me” video.