Rogueish

 James Cameron’s Avatar is significant because it highlights the disavowal that is constitutive of late capitalist subjectivity, even as it shows how this disavowal is undercut. We can only play at being inner primitives by virtue of the very cinematic proto-VR technology whose very existence presupposes the destruction of the organic idyll of Pandora.

Though I think the strangest thing about Avatar is that it turns out that the organic idyll of Pandora is itself a proto-VR technology. It’s a complete naturalization of web 2.0-type capitalism (presented as a critique of capitalism, figured as industrial and mechanized).