Rogueish

We’re at the start of a revolution in the ways marketers and media intrude in — and shape — our lives…. And it is performing a highly controversial form of social profiling and discrimination by customizing our media content on the basis of marketing reputations we don’t even know we have.

Have to admit I hadn’t really thought about this. Privacy usually gets framed as there being facts about us which exist independently and then other people can come to know them; but of course the facts about us don’t exist independently of people knowing them, and the power of other people to create these facts is much more disturbing than them merely knowing them (I think an argument could be made that this is not as new as this article makes out, but still).

(Source: katherinestasaph)